decision-making process

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    • The Buyer Compass: Navigating the Complex World of Consumer Decision-Making

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    • Unlock the mysteries of consumer behavior with "The Buyer Compass: Navigating the Complex World of Consumer Decision-Making." This groundbreaking book offers a fresh perspective on the intricate pathways that shape purchasing choices. With in-depth analyses and real-world case studies, it equips readers with the tools to understand what drives consumer decisions, from emotional triggers to socio-cultural influences.Discover actionable strategies to…
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